LAVERNE MCKINNON

Group Work

The room you're in matters. 

Why I love group coaching


When you’re in a room — virtual or not — with others who get it, the isolation breaks. You stop performing and start processing. You feel less pressure to carry everything alone. And with that space, more clarity about what you want and where you’re going emerges.

These groups blend honest conversation, strategic thinking, and the shared insight that only comes from being surrounded by people who are also pushing toward their next chapter. You’ll feel supported, stretched, and reminded that you’re not the only one figuring things out.

Each group has its own focus and community. Here’s a high-level snapshot at what each offers to know which one fits where you are.

Solid Ground on Substack

A monthly practice for paid Substack members who are navigating a career transition, setback, or stretch season.

 

The Moonshot Collective

Yearlong community for mid-career and established producers and filmmakers redefining what's possible in a shifting marketplace

 

The Moonshot Lab

Six-month group for early-stage producers and filmmakers who want to learn the business of getting a film produced and distributed

SOLID GROUND:
When Work Wobbles, Come Back to Solid Ground

Solid Ground is a monthly practice for paid Substack members navigating a career transition, setback, or stretch season. Each month includes a short video lesson, a worksheet you can apply to your own situation, and a live coaching session on the 4th Thursday to ask questions, get unstuck, and leave with next steps. Delivered to your inbox, ready whenever you are.

JOIN NOW

The Moonshot Collective

This photo is proof I was a cheerleader long before I was a producer. I’m still here for the same thing: helping talented people keep going.

The Moonshot Collective is our signature yearlong community for mid career and established producers and filmmakers who are longing for mentorship to move their projects from idea to reality. This group focuses on the spiritual, strategic, and tactical sides of getting your work produced. If you’re ready to make consistent progress with a community that gets it, join the waitlist for January 2027.

JOIN THE WAITLIST

The Moonshot Lab

This is a six-month group for early-stage producers and filmmakers who want to learn the fundamentals of getting a feature off the ground. We focus on the business side of producing — development, packaging, strategy, and the steps that help you move from “I have an idea” to “I know what to do next.” If you want guidance, structure, and a supportive community as you build your producing foundation, the next Lab begins in April in 2026.

LEARN MORE

Not sure which group is right for you?

Let’s chat! Schedule your complimentary consultation.

SCHEDULE CONSULTATION

Laverne McKinnon is a speaker, career strategist, and grief coach. Sign up to get weekly advice sent to your inbox.

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